Challenge:
It is not a surprise that the financial industry is constantly experiencing new waves of innovation and competition. Nowadays, clients are eager to receive access to all innovative solutions in one place. Therefore, it was no wonder when a robust online trading innovation platform approached us and set the task of creating a product that would bring together the most up-to-date innovative tools and provide clients with a flawless and constant trading experience on the stock exchange. The main challenge was not only to create a user-friendly interface but also to ensure a secure and adjusted environment for our clients. After all, providing strict confidentiality is a must-have. Moreover, additional channels for service monetizing and functional features and unique designs for each service posed extra challenges. For instance, we not only needed to create a modern and dynamic copy trading system on a commission basis but also to provide the opportunity to participate in stock exchange competitions, where winning would guarantee cash prizes and valuable assets as well as recognition in the trading community for the best traders.
Solution:
To meet the needs of traders, we developed the application for them to trade daily from any place, with more than 200 various assets, including cryptocurrencies and Forex. Our solution consists of the following essential tools:
- Dynamic Dashboard
- Customer Relationship Management (CRM) system
- Trading Competitions
Dynamic Dashboard
The Dashboard for clients is the central component of the trading application, designed to provide an easy and user-friendly interface that allows users to effectively manage their accounts, explore trading changes, and make informed decisions. These are the available options in the Dashboard.
1. User Authentication and Language Selection:
Upon accessing the platform, clients can either log in with their existing credentials or register for a new account. For new users, there is a possibility of selection among 25 languages, which makes the platform accessible for worldwide usage.
2. Demo Account Creation:
For users looking to get acquainted with the platform, a demo account creation option is available. The purpose of a demo account is to provide users with a risk-free environment to practice trading, explore the interface, and understand the trading process. Users are provided with demo money to simulate real trading scenarios without the fear of a financial loss.
3. Account Overview:
Once logged in, clients are presented with an account overview that offers an introduction to their financial status. This includes:
Account Balance displaying the current balance of the user’s trading account, which includes both real and demo balances for easy distinction. Account Types, which users can explore and select from, each presented in different currencies. This flexibility allows clients to choose the account type that matches their trading preferences and goals. In addition, they can transfer to the web trader platform directly from the dashboard.
4. Transaction History:
Clients can review their transaction history, providing a detailed record of their past trades, deposits, withdrawals, and transfers. This feature enables users to track their financial activities and assess their trading performance over time.
5. Messaging Center:
The messaging center serves as a communication tool where clients can receive important notifications, updates, and messages from the trading platform. It is an essential channel for staying informed about market developments, account-related activities, and any necessary actions required.
6. Personal Information and Verification:
To ensure security and compliance with legal standards, clients need to pass the authentication process and fill in their personal information. This information may include full name, contact details, and proof of identity. After this, a verification process is initiated to confirm the client’s identity and approve them for trading. Verification is a crucial step to prevent fraud and ensure the safety of the trading system.
7. Account Management:
One of the core features of dashboard system is the ability for users to view and manage all their accounts in one place. Users can easily add new accounts, select their preferred currency, and receive notifications about account activities.
8. Economic Profile:
Clients are encouraged to fill in their economic profile, which includes details about their financial goals, risk tolerance, and investment preferences.
9. Support and FAQs:
A support option is available to address user issues and concerns. Frequently Asked Questions (FAQs) provide quick answers to common topics, improving user self-service capabilities.
10. One-on-One Sessions:
Clients can request personalized one-on-one sessions with experts to address specific financial queries or receive guidance on trading strategies.
11. Vendor and Payment System Integration:
Clients have the flexibility to select vendors, including different banks for deposits or various payment systems like PayPal, bitcoins, bank wire, Visa, MasterCard, providing a variety, convenience and choice.
Customer Relationship Management System
Also, we should mention another significant tool, a Customer Relationship Management (CRM) system. Customer Relationship Management (CRM) systems have long bееn used across various industries to manage interactions with customers. In the context of stock trading, a CRM system becomes an invaluable tool for managing relationships with clients and improving user еxpеriеncеs.
CRM features:
1. Sales Manager (Agents) Information
Sales managers can view their own profiles, roles, and performance statistics. This gives them an opportunity to monitor their effectiveness in supporting clients and meeting their goals.
2. Client Management
Sales managers can view detailed client profiles, including personal information, account balances, transaction history, and uploaded documents. This integrated view is aimed at more effective client interactions. Furthermore, CRM administrators have an option to approve or reject withdrawal requests, verify user documents, and access sales managers’ performance statistics and bonus history.
Trading Competition
It is finally time to discover details of one of the unique features of this application – trading competitions and various contests to motivate traders. These are some major realms of stock exchange competitions where traders strive to top each other, win prizes for their trading skills, and even offer a helping hand to beginners.
Trading competitions are at the heart of stock exchange contests. Traders compete to achieve the best results on their investments within a specified timeframe. These competitions often offer cash prizes, valuable assets, or even recognition within the trading community to the top performers. Either experienced traders or newcomers are welcome to take part in the competition who desire to show themselves on the stock market.
For those who lack experience in trading, the concept of copy trading offers an attractive solution. Copy trading allows novice traders to connect with experienced investors and replicate their trading strategies. To get started, one simply needs to register on the platform, select an experienced trader, and establish a connection. Once connected, users can choose to take over and copy the trading strategies of their chosen mentor. This partner’s relationship is further accompanied by a commission structure where a certain percentage of the gains is paid to the mentor as compensation for their expertise.
Copy trading creates a win-win scenario where novice traders gain access to the wisdom of experienced mentors, while proficient traders have the opportunity to monetize their skills by helping others succeed. This collaborative approach not only generates a sense of community but also facilitates knowledge sharing within the trading platform.
Result
We created a user-friendly platform, which provides a variety of trading options. The trading platform is also an innovative tool where even inexperienced traders can participate in competitions.
Technologies: React, Redux, Typescript, NodeJs, GraphQL, Socket.IO, Redis, RabbitMQ, iOS, Android, Docker, PostgreSQL, Jenkins, AWS (S3, EKS, ECR, CloudFront, SSM)